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Title details for The Power of Persuasion by Robert Levine - Available

The Power of Persuasion

by Robert Levine
ebook
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"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other—and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn."
—Slashdot.org

"If you're like most people, you think advertising and marketing work—just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches."
—The Globe and Mail

"Levine puts [his] analysis in the service of his real mission—to arm the reader against manipulation."
—The Wall Street Journal

"This wonderful book will change the way you think and act in many realms of your life."
—Philip Zimbardo former president, American Psychological Association
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Publisher: Wiley

Kindle Book

  • Release date: March 24, 2003

OverDrive Read

  • ISBN: 9780471463276
  • Release date: March 24, 2003

PDF ebook

  • ISBN: 9780471463276
  • File size: 999 KB
  • Release date: March 24, 2003
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Formats

Kindle Book
OverDrive Read
PDF ebook
Kindle restrictions

subjects

Psychology Nonfiction

Languages

English

"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other—and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn."
—Slashdot.org

"If you're like most people, you think advertising and marketing work—just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches."
—The Globe and Mail

"Levine puts [his] analysis in the service of his real mission—to arm the reader against manipulation."
—The Wall Street Journal

"This wonderful book will change the way you think and act in many realms of your life."
—Philip Zimbardo former president, American Psychological Association
Expand title description text
Psychology Nonfiction