This accessible and inspirational audio book examines a diverse collection of business people and their businesses and how they make their enterprises work. From risk-loving entrepreneurs such as...
How to Build a Product or Service into a World-Class Brand
Al Ries
Branding.
Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in...
The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others...
Learn the 25 keys to doing business on an international scale, including foreign exchange risks and import/export duties. "Going Global" is part of The New York Times Pocket MBA Series, a reference...
Noted sales trainer, Stephan Schiffman, the famous master of cold calls and sales techniques, provides bite-sized tips on correcting common sales problems, using the same nuggets-of-advice format as...
Why do you want this job? Why should I hire you? Why do you want to leave your current job? Do you have convincing answers ready for these important questions? Landing a good job is a competitive...
